Small steps towards a healthier lifestyle.

How shapa works

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Measure Progress Not Weight

No more love-hate relationship with your scale. Define your life by your actual health, not your weight.

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Shapa Age

Instead of seeing your weight, we'll tell you your Shapa Age, a truer metric of your health and weight loss.

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Personalization

Your Shapa app recommends activities that fit your lifestyle, to help you lose weight naturally.

Measure Progress Not Weight

Why doesn't Shapa display weight?

It's normal for weight to fluctuate daily, making it painful for us to observe our weight and hard to understand what actions actually change our weight.

No more confusing love-hate relationship with your scale. Ever eat healthy all day and then step on the scale only to see that the number went up?

Traditional scales are not a good feedback mechanism for weight loss.

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Shapa Age

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The science behind how Shapa works:

Clearer feedback keeps you motivated. Daily colors and Shapa Age account for systematic progress, and eliminate heartbreaking, confusing feedback.

Smarter feedback drives long-term success. Shapa provides personalized recommendations and behaviorial "tricks" for success.

As a result, weighing in is no longer painful, and good behaviors are constantly rewarded.

Shapa isn't a weight loss program. It's a long-term health solution.

Developed by leading social scientist Dan Ariely, Shapa uses a unique behavior change theory to guide users to long-term weight management success. Our unique health metric, Shapa Age, simplifies weight management using smart algorithms. With Shapa, you are able to achieve healthy milestones through a personalized and tailored program.

Personalized activities

A unique solution, made just for you.

Shapa asks you questions to learn about your personality, habits, and environment
and recommends daily activities that seamlessly integrate into your lifestyle.

Take the Shapa survey
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Personality

Shapa analyzes your unique personality and preferences.

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Habits

We take into account your current habits, hobbies, and lifestyle.

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Environment

Whether you live in a home or apartment, alone or with others, the Shapa algorithm tailors recommendations to your specific environment.

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A Personalized Solution

Shapa analyzes each of these factors to suggest personalized activities that are right for YOU

Why Shapa?

Weight gain is linked to serious health risks:

heart disease

Heart Disease

Heart attack deaths have increased by 200%, and cardiovascular events have increased by 20% due to weight gain.

cancer

Cancer

There have been 100,000 new cancer cases due to weight gain. One third of all cancer cases are linked to weight gain.

diabetes

Diabetes

For every 20% weight gain, you risk for diabetes increases by 200%.

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Shapa isn't a weight loss program. It's a long-term health solution.

Developed by leading social scientist Dan Ariely, Shapa uses a unique behavior change theory to guide users to long-term weight management success. Our unique health metric, Shapa Age, simplifies weight management using smart algorithms. With Shapa, you are able to achieve healthy milestones through a personalized and tailored program.

Try Shapa for yourself.

Shapa combines Professor Dan Ariely's behavioral science approach and technology to create a user experience that drives results.