Shapa Privacy Policy


Shapa provides a personalized experience that combines an innovative scale with a user-friendly app to recommend tailored activities and to motivate users to lead healthier, more active lives. Your privacy, as part of this experience, is important to us. This privacy policy applies to your use of our products, our mobile applications, our websites, including www.shapa.me, the software embedded in the same, and any subscriptions, memberships or other Shapa services or offerings (collectively, the “Service”), and explains what personal data we collect from you and how we use it. We encourage you to read the details below.

Data That We Collect

Shapa collects data to operate effectively and provide you the best experiences with the Service. You provide some of this data directly, such as when you create a Shapa account, input data into your profile, respond to a questionnaire, or contact us for support. We get some of it by recording how you interact with the Service by, for example, using technologies like cookies, and receiving error reports or usage data from software running on your device. We may also obtain data from third parties (including other companies). For example, we may supplement the data we collect by purchasing demographic data from other companies. We also use services from other companies to help us determine a location based on your IP address in order to customize the Service to your location, or to help us process payments. The data we collect depends on the features and aspects of the Service you use, and includes the following. Name and contact data. We collect your first and last name, email address, postal address, phone number, and other similar contact data. Credentials. We collect passwords, password hints, and similar security information used for authentication and account access. Demographic data. We collect data about you such as your age, gender, country and preferred language. Interests and behaviors. We collect data about your interests and behaviors, such as what exercise routine you prefer, what lifestyle habits you have, and what health, diet and fitness goals you wish to achieve. In addition to those you explicitly provide, your interests and behaviors may also be inferred or derived from other data we collect. Payment data. We collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment instrument. Usage data. We collect data about how you and your device interact with the Service. This includes data, such as the features you use, the items you purchase, the web pages you visit, and the search terms you enter. This also includes data about your device and the network you use to connect to the Service, including IP address, device identifiers (such as the IMEI number for phones), regional and language settings. It includes information about the operating systems and other software installed on your device, including product keys. And it includes data about the performance of the Service and any problems you experience with it. Contacts and relationships. We collect data about your contacts and relationships if you use the Service to connect with or manage contacts, or to communicate or interact with other people or organizations. Location data. We collect data about your location, which can be either precise or imprecise. Precise location data can be Global Position System (GPS) data, as well as data identifying nearby cell towers and Wi-Fi hotspots, we collect when you enable location-based services or features. Imprecise location data includes, for example, a location derived from your IP address or data that indicates where you are located with less precision, such as at a city or postal code level. Content. We collect the content of your files and communications when necessary to provide you with the Service. For example, we collect any photos, content or posts you upload to your Shapa account. We also collect the content of messages you send to us, such as feedback and product reviews you write, or questions and information you provide for customer support. When you contact us, such as for customer support, phone conversations or chat sessions with our representatives may be monitored and recorded. You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary to provide the Service, you may not be able to use some features or the Service itself.

How We Use Your Data

Shapa uses the data we collect for three basic purposes, described in more detail below: (1) to operate our business and provide (including improving and personalizing) the Service we offer, (2) to send communications, including promotional communications, and (3) to display advertising.

Providing and improving our services. We use data to provide and improve the Service we offer and perform essential business operations. This includes operating the Service, maintaining and improving the performance of the Service, including developing new features, research, and providing customer support. Examples of such uses include the following.

Providing the Services. We use data to carry out your transactions with us and to provide the Service to you. The Service includes personalized features and recommendations intended to enhance your lifestyle and enjoyment, and tailor your Service experiences based on your activities, behaviors, interests and location.

  1. Customer support. We use data to diagnose Service problems, repair customers' devices, and provide other customer care and support services.
  2. Product activation. We use data - including device and application type, location, and unique device, application, network and subscription identifiers - in order to activate software and devices that require activation.
  3. Service Improvement. We use data to continually improve our Service, including adding new features or capabilities.
  4. Security, Safety and Dispute Resolution. We use data to protect the security and safety of our Service and our customers, to detect and prevent fraud, to confirm the validity of software licenses, to resolve disputes and enforce our agreements.
  5. Business Operations. We use data to develop aggregate analysis and business intelligence that enable us to operate, protect, make informed decisions, and report on the performance of our business.

Communications. We use data we collect to deliver and personalize our communications with you. For example, we may contact you by email or other means to inform you when a subscription is ending, let you know when security updates are available, update you or inquire about the Service or repair request, invite you to participate in a survey, or tell you that you need to take action to keep your account active. Additionally, you can sign up for email subscriptions and choose whether you wish to receive promotional communications from Shapa by email, SMS, physical mail, and telephone.

How We Share Your Data

We share your personal data with your consent or as necessary to complete any transaction or provide the Service as requested or authorized by you. For example, we share your content with third parties when you tell us to do so, such as when you send a communication to a friend, share photos or comments, or link accounts or profiles. When you provide payment data to make a purchase, we will share payment data with banks and other entities that process payment transactions or provide other financial services, and for fraud prevention and credit risk reduction.

In addition, we share personal data with vendors or agents working on our behalf for the purposes described in this privacy policy. For example, companies we've hired to provide customer service support or assist in protecting and securing our systems and services may need access to personal data in order to provide those functions. In such cases, these companies must abide by our data privacy and security requirements and are not allowed to use personal data they receive from us for any other purpose. We may also disclose personal data as part of a corporate transaction such as a merger or sale of assets.

Finally, we will access, disclose and preserve personal data, including your content, when we have a good faith belief that doing so is necessary to:

  1. comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
  2. protect our customers, for example to prevent spam or attempts to defraud users of the Service, or to help prevent the loss of life or serious injury of anyone;
  3. operate and maintain the security of our Service, including to prevent or stop an attack on our computer systems or networks; or
  4. protect the right or property of Shapa, including enforcing the terms governing the use of the Service.

Please note that some aspects of our Service may include links to services of third parties whose privacy practices differ from ours. If you provide personal data to any of those services, your data is governed by their privacy policies.

How to Access or Modify Your Data

Any data that you provide to Shapa can be modified from your dashboard, preferences or account. If you remove data from your Shapa account, it will no longer appear to you or others who use the Service. Backups of that data will remain in association with your Shapa account and in our archive servers.

Our Policy Towards Children

Shapa is not directed at persons under the age of 13. We do not knowingly collect any personally identifiable information PII from children under 13. If you are aware of a user under the age of 13 using Fitbit, please contact us.

Cookie Policy

Shapa uses cookies (small text files placed on your device) and similar technologies to provide the Service and help collect data. Cookies allow us, among other things, to store your preferences and settings; enable you to sign-in; provide interest-based advertising; combat fraud; and analyze how our Service is performing. Shapa apps use other identifiers for similar purposes.

We also use web beacons to help deliver cookies and gather usage and performance data about our Service. Our Service may include web beacons and cookies from third-party service providers.

You have a variety of tools to control cookies, web beacons and similar technologies, including browser controls to block and delete cookies and controls from some third-party analytics service providers to opt out of data collection through web beacons. Your browser and other choices may impact your experiences with our Service. Ok